CAMPAIGN DESCRIPTION
White Castle is a brand with a cult-like following. Their customers are diehard fans who have an emotional link to the brand. So, in order to make the White Castle burger relevant to a broader, younger audience, we invited them to share their White Castle stories via a website for brand interaction and sharing. In nine months, we received over 500 true White Castle stories, with hundreds of original videos on YouTube and Facebook – all devoted to White Castle.
This is a campaign that celebrates the uniqueness of the White Castle customer by connecting them to the uniqueness of the White Castle brand.
This also won Best of Show, TV Category at the D Show for 2006/2007
This spot was created to promote a new White Castle sandwich. The response was so great that most restaurants ran out of them in less than two weeks. To get even more bang out of the campaign, we decided to place one of its “stars” up for auction on Ebay to help raise money for a good cause – Second Harvest, a food bank that feeds America’s hungry. And in doing so, we generated good will for the brand.
A fun couple of spots to promote White Castle’s new French Onion Cheeseburger. And like their Garlic Chicken Sandwich, we teamed up with Second Harvest to auction off an item from the TV spot to help raise funds and awareness for hunger in America as you’ll see in the second spot.
A sweet, low budget television spot that tugs on the heart strings demonstrating the strong bond between people and their pets.
Compared to its leading competitor, Purolator PureONE has a better efficiency rating for filtering out “evil” oil contaminants that can harm your engine. The objective was to use this impressive fact to tout their product to both trade and consumers. And to speak to them through print, web, television, radio and at the point of purchase via shelf talkers inside auto stores and outside of them in the parking lot as well.
TARTA needed a campaign to show how valuable its service is to riders and non-riders alike in the Toledo area. This included businesses who rely on TARTA for bringing in customers; elderly persons who depend on TARTA for getting to their doctor’s appointments and pharmacies; and disabled persons who lack the ability to drive.
Using the bus marquee as a visual motivator, we created a campaign that demonstrates that riding with TARTA is more than just getting from Point A to Point B. For many it’s the catalyst that helps them realize their dreams, accomplish their goals and maintain their independence.
ZF is shaping the future of mobility. With a broad and unique product portfolio, ZF offers system solutions that enable vehicles to see, think and act. We developed this campaign to show how ZF delivers best-in-class solutions that makes driving safer, more efficient and more comfortable.
The sights and chaos of an emergency room can be terrifying to children. That’s why ProMedica Toledo Hospital was one of the first hospitals to build a dedicated Pediatric Emergency Center (EC) to care for the special needs of children.
Research showed the Pediatric EC was underutilized because parents didn’t understand that a child’s experience and care at a dedicated children’s emergency center is significantly different than the stressful experience and care found in a regular hospital ER.
The solution was to build a fully integrated awareness and educational campaign that centered on the message that children are special and require specialized emergency care. For the emotional hook, visuals captured the essence of a child’s world. The educational aspect explained why parents should bring their kids to an EC that specialized in treating children: physicians and staff are trained to help kids verbalize what’s wrong. They know how to get a child to be still for X-rays or scans. They can explain procedures in terms kids can understand to reduce the “scary” factor and offer many more child-specific benefits.
After several years of flat or declining admissions, the refreshed awareness campaign increased traffic to ProMedica Toledo Hospital Pediatric EC by 10-12% each month during the life of the campaign. When the campaign ended, the center experienced a 12% drop in traffic, so the campaign was immediately restarted in 2013.
SkyLife’s founders saw how initial disaster relief operations in Haiti in 2010 were thwarted by well-known, almost traditional obstacles to relief agencies’ timely delivery of food, water, shelter and medicine. Lack of basic infrastructure and inability to get additional expatriate staff on the ground were immediate constraints; predation, lawlessness and banditry were pervasive.
SkyLife was formed to develop new systems to overcome these historical problems. SkyLife technology can mass distribute aid packs within hours after a disaster by overcoming terrain, weather, political and military obstacles in disaster zones. Mass deployment of packs, dispersed by aircraft, reduces the risk of conflict while distributing the supplies to the right people at the right time, in an unclustered “micro delivery” pattern.
We developed a media kit along with two print campaign executions to create excitement and awareness for this new life-saving technology.
