PROFESSIONAL SUMMARY

Highly motivated, creative and culturally connected writer with versatile experience in advertising and brand development.

WORK EXPERIENCE

Conceptualized and executed award-winning ideas for print, broadcast, online, social media and out-of-home for both trade and consumer advertising. Effectively worked with clients to arrive at creative solutions that elicit results for regional and national brands. I am honored to say that I have been part of a team that has won seven Effie awards for White Castle, Kohl’s Department Store and the Oakwood Health Care System.

ACD/Senior Writer, Self-Employed, March 2019 to Present

Accounts include: Blue Cross Blue Shield of Michigan, Chevrolet, Ford 2019 Women’s Power Suits and 2020 Women Who Power America Forward campaigns; Ford Bronco, Ford Mustang Mach-E, Ford F-150 Trucks; Ford Warriors in Pink, Ford Certified Collision Network; Henry Ford STEAM Project, Honeywell Voice; Leelanau Peninsula Wine Trails, My GM Rewards Card; OnStar, Owens Corning, Shoe Carnival and Wagner Brakes.

Associate Creative Director, Hart Associates, March 2009 to March 2019

Accounts include:  Carhartt, CAB (Certified Angus Beef), FRAM, La-Z-Boy, Lima Memorial Health System, Mud Hens, Mercy Health, Ohio Department of Transportation, Paramount Health Insurance, ProMedica Health System, Regional Growth Partnership, TARTA (Toledo Area Regional Transit Authority), Therma-tru, Urban Forest Project, WinDoor, WACKER Chemical Corp. Was also part of a team that brought in new business including Mercy Health and The Ohio Lottery.

VP, Associate Creative Director, JWT Team Detroit, November 1999 to March 2009

Accounts include:  Bosch Automotive, Delta Dental, E-outlets, Ford, Great Lakes Crossing, Independent Banana Association, Mr. Coffee, Oakwood Healthcare System, Oster, Real Detroit Weekly, Shell and White Castle, various pro bono. 

Senior Writer, Campbell-Ewald, August 1999 to November 1999

Accounts include Borders, Delta Faucets, GMAC, Office Max and Whirlpool Appliances.

Senior Writer, J. Walter Thompson, May 1996 to August 1999

Accounts include Bosch Automotive, Cedar Point Amusement Park, Kohl’s Department Store, Sherwin Williams Paint, Tenneco Automotive, United Way and White Castle.

Writer, Doner, August 1993 to May 1996

Accounts include Ames Department Stores, Ball Park Franks, British Petroleum, Borden Snacks, Chiquita Bananas, Coca-Cola, Cub Foods, Detroit Institute of Arts, Iams Pet Foods, Uniroyal BF Goodrich Tires and Vernors.

 

AWARDS

·       Addy awards, several gold and silver from 2009 to 2019

·  Addy, Best of Category for ProMedica Toledo Children’s Hospital radio campaign in 2013

·  Addy, Judges Choice Award for TARTA Gas Guzzler Campaign in 2012

·       Seven EFFIE Awards, Four Gold, Three Silver

·       Detroit “D” Awards, Best of Show, Television 2006, 2007

·       Caddy Awards, several including three Best of Category in TV, radio, print and

direct marketing

·       Communication Arts Feature

·       New York Festival Awards, several

·       London International Awards, several

·       Clio Finalist

·       Adweek “Best of the Month” Distinction

·       AICP Award, Eukanuba Puppy Food television spot added to permanent collection of

New York’s Museum of Modern art, 1995

·       Academy of Television Arts and Sciences Television PSA Finalist, 1998

·       TBS Network, “Funniest Commercials of the Year”, 2008

·       Oink Radio, Dead Radio Finalist, 2008

STRENGTHS

  • Strong strategic, visual and conceptual thinker

  • Self-motivated with relentless work ethic

  • Excellent written and interpersonal skills

  • Passionate about the work with the goal of going beyond what is expected

  • Able to work under pressure, on multiple projects and within budget

  • Positive and conscientious team player

  • Loves to laugh and make others laugh

 

CONTACT INFO

586.668.1570 

patricia.gray777@gmail.com